Let's Connect

Creative leader driving team growth, strategic vision, operational efficiency, and purposeful brand outcomes.

Derek Lauritzen - VP + Creative Director and Design Leader Derek Lauritzen - Color Portrait
derek.lauritzen@gmail.com linkedin.com/in/dereklauritzen dribbble.com/dereklauritzen soliddigital.com/work

LESS BUT BETTER

I partner with executives to align strategy, teams, and execution around shared priorities. I build the systems, workflows, and decision-making models that help organizations scale brand and digital with clarity and consistency, using AI and automation to accelerate innovation and maximize team impact.

Case Study 1

IMO Health

Creative Direction Conversion Optimization Omnichannel Design

As a strategic partner for over three major redesigns, I provided ongoing creative direction and UX audits to continuously evolve IMO Health's digital presence, driving deeper user engagement and scaling their visual identity across all omnichannel assets.

View Details
IMO Health Case Study Cover
Case Study 2

6sense

Digital Strategy Brand Consolidation Graphics & Animations

Unified the digital presence of a rapidly growing B2B SaaS unicorn, consolidating three acquired brands into a single, cohesive, high-performance website engineered for predictable revenue growth.

View Details
6sense Case Study Cover

Great design relies on continuous human judgment and empathy. Bringing AI into the creative process does not replace hands-on iteration, it amplifies it. It gives teams the leverage to move from concept to execution faster and tackle complex challenges at a velocity that simply was not possible before.

Explore the rapid concepts and AI-driven prototypes I've built using these workflows.

View AI Prototypes
Case Study 3

Redbox

Product Design UX Strategy UI Design System

Led the strategic redesign of Redbox's living room digital storefronts, transitioning from a lackluster Apple TV beta to a premium, unified "10-foot experience" scaled across major smart TV platforms.

View Details
Redbox Case Study Cover
Case Study 4

Rethink First

Creative Leadership Brand Consolidation Multi-Site Architecture

Guided an enterprise digital transformation, unifying five siloed behavioral health divisions into a single cohesive brand ecosystem without disrupting their specialized user journeys.

View Details
Rethink First Case Study Cover
Case Study 5

Calbright College

Creative Direction Brand Strategy UX Optimization

Scaled California’s first 100% online community college by architecting a high-conversion digital ecosystem and optimizing internal product onboarding, driving a 73% YoY enrollment surge.

View Details
Calbright College Case Study Cover
Case Study 6

Lightspeed

Product Design UX Research Design Systems

I led UX and UI design for Lightspeed Aviation’s companion app, turning a carbon monoxide monitor that pilots rarely reopened into a clearer, more useful flight health tool.

View Details
Lightspeed Case Study Cover