6sense

The Challenge: A Fragmented Unicorn

6sense, an industry-leading AI account engagement platform, was experiencing massive growth, doubling in size year-over-year. Following the acquisition of Fortella, Slintel, and Saleswhale, they faced a highly fragmented digital footprint. The challenge was to sunset the acquired brands and consolidate them under a single, unified 6sense.com domain.

The existing site struggled with technical SEO debt, slow page speeds, and lacked a clear user journey, making it difficult for enterprise buyers to understand the holistic product offering. They needed an optimized, high-performance website that was easy for their internal team to update without relying on constant developer support.

The Strategy: Blueprint for Revenue AI

I led the UX architecture and design strategy, starting with an intensive discovery phase that included stakeholder interviews, customer journey mapping, and a full content inventory across all four domains. Our goal was to create an intuitive experience by simplifying complex AI capabilities into clear, solution-driven pathways like Capture, Target, and Boost.

We established a new visual language that felt clean, contemporary, and bold. Recognizing that B2B buyers prefer clarity over dense technical copy, we utilized 15 custom-crafted product graphics to visually explain complex data flows and platform integrations. These graphics translated abstract AI concepts into tangible value propositions for CMOs and Revenue Operations teams.

Execution & Outcomes

• Massive Post-Launch Surge: The new UX architecture captured immediate traction, driving historical peaks in engagement rate, website visits, and total conversions throughout the launch year.
• Seamless Consolidation: Successfully architected the migration and structural consolidation of Fortella, Slintel, and Saleswhale into the core 6sense ecosystem.
• Optimized Performance: Rebuilt the site infrastructure to drastically improve page speed and core web vitals, giving the internal marketing team the flexibility to manage the site autonomously.
• Strategic Product Visualization: Designed a comprehensive suite of product graphics, interactive flows, and animated components that translated abstract AI concepts into tangible value propositions.