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Creative leader driving team growth, strategic vision, operational efficiency, and purposeful brand outcomes.

Derek Lauritzen - VP + Creative Director and Design Leader Derek Lauritzen - Color Portrait
derek.lauritzen@gmail.com linkedin.com/in/dereklauritzen dribbble.com/dereklauritzen soliddigital.com/work

LESS BUT BETTER

I partner with executives to align strategy, teams, and execution around shared priorities. I build the systems, workflows, and decision-making models that help organizations scale brand and digital with clarity and consistency, leveraging generative AI to accelerate innovation and maximize team impact.

Chicago Sun-Times Priceline Fortinet Vevo Redbox 6sense ONEOK Gerber LivCor Mammotome Ajinomoto Chicago Sun-Times Priceline Fortinet Vevo Redbox 6sense ONEOK Gerber LivCor Mammotome Ajinomoto
Case Study 1

Investortools

Brand Strategy & Identity UX & Architecture Design Systems

Led brand and UX strategy for an enterprise fintech platform managing over $1 Trillion in assets. Partnering with their C-suite, I directed a cross-functional team to reposition their legacy brand and consolidate 8 complex product lines into one intuitive, scalable ecosystem.

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Case Study 2

IMO Health

Creative Direction Conversion Optimization Omnichannel Design

As a strategic partner for over three major redesigns, I provided ongoing creative direction and UX audits to continuously evolve IMO Health's digital presence, driving deeper user engagement and scaling their visual identity across all omnichannel assets.

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Case Study 3

Redbox

Product Design UX Strategy UI Design System

Led the strategic redesign of Redbox's living room digital storefronts, transitioning from a lackluster Apple TV beta to a premium, unified "10-foot experience" scaled across major smart TV platforms.

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Case Study 4

6sense

Digital Strategy Brand Consolidation Graphics & Animations

Unified the digital presence of a rapidly growing B2B SaaS unicorn, consolidating three acquired brands into a single, cohesive, high-performance website engineered for predictable revenue growth.

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Case Study 5

Rethink First

Creative Leadership Brand Consolidation Multi-Site Architecture

Guided an enterprise digital transformation, unifying five siloed behavioral health divisions into a single cohesive brand ecosystem without disrupting their specialized user journeys.

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Case Study 6

Calbright College

Creative Direction Brand Strategy UX Optimization

Scaled California’s first 100% online community college by architecting a high-conversion digital ecosystem and optimizing internal product onboarding, driving a 73% YoY enrollment surge.

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